{"id":46434,"date":"2026-02-27T11:41:49","date_gmt":"2026-02-27T16:41:49","guid":{"rendered":"https:\/\/www.openintl.com\/ambienteTrabajo2\/is-it-possible-to-recover-debt-effectively-without-sacrificing-empathy-another-challenge-for-utilities\/"},"modified":"2026-02-27T11:57:09","modified_gmt":"2026-02-27T16:57:09","slug":"es-posible-recuperar-la-cartera-de-manera-efectiva-sin-sacrificar-la-empatia-otro-reto-para-las-utilities","status":"publish","type":"post","link":"https:\/\/www.openintl.com\/es\/es-posible-recuperar-la-cartera-de-manera-efectiva-sin-sacrificar-la-empatia-otro-reto-para-las-utilities\/","title":{"rendered":"\u00bfEs posible recuperar la cartera de manera efectiva sin sacrificar la empat\u00eda? Otro reto para las utilities"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"46434\" class=\"elementor elementor-46434 elementor-46425\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"has_eae_slider elementor-element elementor-element-1583b6b e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"74272\" data-id=\"1583b6b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa66f43 elementor-widget elementor-widget-text-editor\" data-id=\"fa66f43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW195384490 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW195384490 BCX0\">La gesti\u00f3n de cartera tradicional puede ser efectiva, pero a menudo carece de empat\u00eda hacia la realidad de los hogares. Hoy, el verdadero reto es transformar la cobranza en un proceso inteligente y humano<\/span><span class=\"NormalTextRun SCXW195384490 BCX0\">.\u00a0<\/span><span class=\"NormalTextRun SCXW195384490 BCX0\">Para ello,\u00a0<\/span><span class=\"NormalTextRun SCXW195384490 BCX0\">l<\/span><span class=\"NormalTextRun SCXW195384490 BCX0\">as\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW195384490 BCX0\">utili<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW195384490 BCX0\">ties<\/span><span class=\"NormalTextRun SCXW195384490 BCX0\">\u00a0necesitan de una<\/span><span class=\"NormalTextRun SCXW195384490 BCX0\">\u00a0plataforma de gesti\u00f3n comercial unificada\u00a0<\/span><span class=\"NormalTextRun SCXW195384490 BCX0\">que<\/span><span class=\"NormalTextRun SCXW195384490 BCX0\">,<\/span><span class=\"NormalTextRun SCXW195384490 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW195384490 BCX0\">al integrar datos\u00a0<\/span><span class=\"NormalTextRun SCXW195384490 BCX0\">y procesos cr<\/span><span class=\"NormalTextRun SCXW195384490 BCX0\">\u00ed<\/span><span class=\"NormalTextRun SCXW195384490 BCX0\">ticos<\/span><span class=\"NormalTextRun SCXW195384490 BCX0\">\u00a0con\u00a0<\/span><span class=\"NormalTextRun SCXW195384490 BCX0\">tecnolog\u00eda<\/span><span class=\"NormalTextRun SCXW195384490 BCX0\">\u00a0avanzada<\/span><span class=\"NormalTextRun SCXW195384490 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SCXW195384490 BCX0\">pueden desplegar<\/span><span class=\"NormalTextRun SCXW195384490 BCX0\">\u00a0acciones proactivas impulsadas por IA,<\/span><span class=\"NormalTextRun SCXW195384490 BCX0\">\u00a0segmentar clientes vulnerables<\/span><span class=\"NormalTextRun SCXW195384490 BCX0\">,<\/span><span class=\"NormalTextRun SCXW195384490 BCX0\">\u00a0flexibilizar la creaci\u00f3n de programas de asistencia<\/span><span class=\"NormalTextRun SCXW195384490 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW195384490 BCX0\">y habilitar un ecosistema de recaudo verdaderamente\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW195384490 BCX0\">omnicanal<\/span><span class=\"NormalTextRun SCXW195384490 BCX0\">. Descubra c\u00f3mo asegurar la salud financiera de su operaci\u00f3n mientras protege la relaci\u00f3n con sus usuarios.<\/span><span class=\"NormalTextRun SCXW195384490 BCX0\">\u00a0\u00a0<\/span><\/span><span class=\"EOP SCXW195384490 BCX0\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-663ae37 e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"26667\" data-id=\"663ae37\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47e9d4b elementor-widget elementor-widget-text-editor\" data-id=\"47e9d4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>La morosidad: Un desaf\u00edo global que\u00a0reta\u00a0la gesti\u00f3n tradicional de las\u00a0Utilities\u00a0<\/h3><p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}\">\u00a0<\/span><span data-contrast=\"auto\">El incremento de la deuda de los clientes\u00a0en el sector\u00a0de servicios p\u00fablicos\u00a0se ha\u00a0convertido en\u00a0una de las principales tensiones financieras a nivel global,\u00a0que refleja\u00a0el impacto\u00a0que combina\u00a0la inflaci\u00f3n energ\u00e9tica, el encarecimiento del costo de vida y la mayor vulnerabilidad econ\u00f3mica de los hogares, lo que ha creado escenarios diferentes\u00a0por\u00a0regiones:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">En\u00a0Norteam\u00e9rica,\u00a0por\u00a0ejemplo,\u00a0seg\u00fan\u00a0estimaciones de NEADA\u00a0<\/span><span data-contrast=\"auto\">[1]<\/span><span data-contrast=\"auto\">, cerca de\u00a0<\/span><b><span data-contrast=\"auto\">21.5 millones de hogares<\/span><\/b><span data-contrast=\"auto\">\u00a0(1 de cada 6) presentan retrasos en sus facturas de energ\u00eda. Al cierre de marzo de 2025, la deuda pendiente en EE. UU. alcanz\u00f3 los\u00a0<\/span><b><span data-contrast=\"auto\">USD 21.4 mil millones<\/span><\/b><span data-contrast=\"auto\">, una cifra hist\u00f3rica que compromete la liquidez del sector.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">En Europa, de acuerdo con Eurostat\u00a0<\/span><span data-contrast=\"auto\">[2]<\/span><span data-contrast=\"auto\">, el\u00a0<\/span><b><span data-contrast=\"auto\">6.9% de los hogares europeos<\/span><\/b><span data-contrast=\"auto\">\u00a0ya reportan atrasos sistem\u00e1ticos en sus pagos, enfrentando una presi\u00f3n regulatoria creciente que limita las acciones de corte de suministro para proteger a los consumidores vulnerables.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Para\u00a0Latinoam\u00e9rica\u00a0el panorama es igualmente cr\u00edtico; en Colombia\u00a0seg\u00fan\u00a0Forbes\u00a0<\/span><span data-contrast=\"auto\">[3],\u00a0<\/span><span data-contrast=\"auto\">las proyecciones de deuda para 2025 alcanzan los\u00a0<\/span><b><span data-contrast=\"auto\">7.6 billones de COP,\u00a0<\/span><\/b><span data-contrast=\"auto\">esta cifra no solo contempla la mora del usuario final, sino tambi\u00e9n la deuda acumulada por subsidios no girados a las empresas. <\/span>\u00a0<\/li><\/ul><p><span data-contrast=\"auto\">A pesar de las variaciones regionales, las\u00a0utilities\u00a0enfrentan un denominador com\u00fan,\u00a0una gesti\u00f3n de cobro cada vez m\u00e1s compleja, delimitada por marcos regulatorios que protegen al consumidor vulnerable. En este escenario\u00a0global,\u00a0la morosidad es\u00a0un riesgo estructural que amenaza el flujo de caja y la sostenibilidad financiera del sector. Sin embargo, la crisis no es solo econ\u00f3mica, sino tambi\u00e9n social; los m\u00e9todos de cobranza tradicionales est\u00e1n deteriorando la relaci\u00f3n con los usuarios, aumentando la presi\u00f3n sobre las empresas y oblig\u00e1ndolas a transformar sus estrategias de cr\u00e9dito y relacionamiento hacia modelos m\u00e1s humanos y eficientes.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Las\u00a0utilities\u00a0necesitan modernizar sus\u00a0estrategias y adaptarse a los nuevos tiempos, donde la empat\u00eda, la automatizaci\u00f3n y la\u00a0flexibilidad\u00a0se han convertido en elementos esenciales de la estrategia de cobranza.\u00a0Frente a este contexto, la pregunta ya no es\u00a0c\u00f3mo maximizar\u00a0la gesti\u00f3n de cartera, sino c\u00f3mo hacerlo sin comprometer la relaci\u00f3n con el cliente.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><h3>C\u00f3mo\u00a0Smartflex\u00a0revoluciona\u00a0la\u00a0gesti\u00f3n de\u00a0cartera\u00a0con empat\u00eda y tecnolog\u00eda\u00a0\u00a0<\/h3><p><span data-contrast=\"auto\">Smartflex\u00a0act\u00faa como el n\u00facleo estrat\u00e9gico de la operaci\u00f3n, ofreciendo una\u00a0gesti\u00f3n\u00a0de 360\u00b0 que permite pasar de una cobranza reactiva a un\u00a0enfoque\u00a0proactivo.\u00a0Aqu\u00ed, la eficiencia operativa deja de ser una aspiraci\u00f3n y se convierte en realidad; donde otros ven magia,\u00a0Smartflex\u00a0despliega ingenier\u00eda\u00a0avanzada\u00a0para unificar la operaci\u00f3n\u00a0y\u00a0potenciar\u00a0la gesti\u00f3n\u00a0de morosidad\u00a0a trav\u00e9s de capacidades clave:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Facturaci\u00f3n Precisa y Gesti\u00f3n de Ingresos:<\/span><\/b><span data-contrast=\"auto\">\u00a0Smartflex\u00a0acelera el flujo de caja mediante una facturaci\u00f3n trazable y automatizada. Esto no solo asegura que el cobro sea correcto desde el primer momento, sino que reduce dr\u00e1sticamente los errores, reclamos y p\u00e9rdidas comerciales que suelen alimentar la morosidad.\u00a0De hecho,\u00a0implementaciones de\u00a0Smartflex\u00a0han demostrado una reducci\u00f3n del 43% en los tiempos de facturaci\u00f3n, impactando directamente la liquidez y la eficiencia\u00a0operativa\u00a0<\/span><span data-contrast=\"auto\">resolviendo\u00a0<\/span><span data-contrast=\"auto\">el\u00a0riesgo estructural que amenaza el flujo de caja y la sostenibilidad financiera del sector.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Segmentaci\u00f3n Inteligente con IA Embebida:<\/span><\/b><span data-contrast=\"auto\">\u00a0La plataforma utiliza\u00a0anal\u00edticas\u00a0para transformar datos en decisiones inmediatas.\u00a0Usando inteligencia artificial\u00a0se podr\u00eda\u00a0predecir el riesgo de impago y crear perfiles basados en h\u00e1bitos reales, para que\u00a0la plataforma active flujos de trabajo inteligentes,\u00a0permitiendo a\u00a0los equipos\u00a0de gesti\u00f3n de cartera\u00a0actuar\u00a0con m\u00e1xima precisi\u00f3n y ofrecer\u00a0soluciones personalizadas antes de que la deuda escale.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Automatizaci\u00f3n y Flexibilidad:<\/span><\/b><span data-contrast=\"auto\">\u00a0Gracias a su dise\u00f1o basado en reglas,\u00a0Smartflex\u00a0facilita la creaci\u00f3n de planes\u00a0de cobranza autom\u00e1ticos\u00a0y programas de asistencia. Esto permite ofrecer opciones de pago oportunas y planes de alivio financiero que se adaptan a las circunstancias espec\u00edficas de cada cliente de forma \u00e1gil.\u00a0flexibilidad\u00a0se han convertido en elementos esenciales de la estrategia de cobranza.\u00a0Frente a este contexto, la pregunta ya no es si transformar la gesti\u00f3n de cartera, sino c\u00f3mo hacerlo sin comprometer la relaci\u00f3n con el cliente.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Omnicanalidad y Relacionamiento Proactivo:<\/span><\/b><span data-contrast=\"auto\">\u00a0La plataforma impulsa la adopci\u00f3n digital, permitiendo que los clientes resuelvan consultas, gestionen acuerdos de pago y realicen transacciones 24\/7 sin fricciones.\u00a0Con\u00a0este modelo,\u00a0las\u00a0utilities\u00a0que\u00a0la utilizan\u00a0han logrado gestionar m\u00e1s del\u00a037% de los acuerdos de pago\u00a0por\u00a0canales de\u00a0autogesti\u00f3n digital, reduciendo significativamente los costos operativos de cobranza y liberando capacidad en los equipos humanos para casos de mayor complejidad.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul><p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><h3>Mejorando\u00a0la\u00a0rentabilidad\u00a0y la\u00a0relaci\u00f3n\u00a0con\u00a0el\u00a0cliente\u00a0\u00a0<\/h3><p><span data-contrast=\"auto\">Smartflex\u00a0no<\/span><span data-contrast=\"auto\">\u00a0solo\u00a0ayuda a mejorar la eficiencia operativa, sino que\u00a0tambi\u00e9n\u00a0fortalece el v\u00ednculo con el\u00a0cliente\u00a0a trav\u00e9s de una gesti\u00f3n emp\u00e1tica. Con nuestra plataforma, las\u00a0<\/span><i><span data-contrast=\"auto\">utilities<\/span><\/i><span data-contrast=\"auto\">\u00a0recuperan ingresos y aseguran su estabilidad financiera sin comprometer la satisfacci\u00f3n del cliente ni recurrir a medidas extremas de corte.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><h3>Referencias\u00a0<\/h3><p><span data-contrast=\"auto\">[1]\u00a0National Energy Assistance Directors Association. (2026,\u00a0febrero).\u00a0<\/span><i><span data-contrast=\"auto\">Energy Hardship Report: February 2026 Update<\/span><\/i><span data-contrast=\"auto\">\u00a0[Presentaci\u00f3n de PowerPoint].\u00a0<\/span><a href=\"https:\/\/www.google.com\/search?q=https:\/\/neada.org\/wp-content\/uploads\/2026\/02\/energyhardshipfeb26.pptx\"><span data-contrast=\"none\">https:\/\/neada.org\/wp-content\/uploads\/2026\/02\/energyhardshipfeb26.pptx<\/span><\/a><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">[2]\u00a0<\/span><span data-contrast=\"auto\">Eurostat. (2024).\u00a0<\/span><i><span data-contrast=\"auto\">Arrears\u00a0on\u00a0utility\u00a0bills\u00a0&#8211; EU-SILC\u00a0survey<\/span><\/i><span data-contrast=\"auto\">\u00a0[Conjunto de datos].\u00a0European\u00a0Commission.\u00a0<\/span><a href=\"https:\/\/ec.europa.eu\/eurostat\/databrowser\/view\/ILC_MDES07\/default\/table\"><span data-contrast=\"none\">https:\/\/ec.europa.eu\/eurostat\/databrowser\/view\/ILC_MDES07\/default\/table<\/span><\/a><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">[3]<\/span><span data-contrast=\"auto\">\u00a0Forbes Colombia. (2025, 12 de mayo).\u00a0<\/span><i><span data-contrast=\"auto\">Contralor\u00eda y Procuradur\u00eda advierten que deuda de $7,6 billones del Gobierno amenazan\u00a0la prestaci\u00f3n de servicios de gas y energ\u00eda<\/span><\/i><span data-contrast=\"auto\">.\u00a0<\/span><a href=\"https:\/\/forbes.co\/2025\/05\/12\/actualidad\/contraloria-y-procuraduria-advierten-que-deuda-de-76-billones-del-gobierno-amenaza-la-prestacion-de-servicios-de-gas-y-energia\"><span data-contrast=\"none\">https:\/\/forbes.co\/2025\/05\/12\/actualidad\/contraloria-y-procuraduria-advierten-que-deuda-de-76-billones-del-gobierno-amenaza-la-prestacion-de-servicios-de-gas-y-energia<\/span><\/a><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La gesti\u00f3n de cartera tradicional puede ser efectiva, pero a menudo carece de empat\u00eda hacia la realidad de los hogares. Hoy, el verdadero reto es transformar la cobranza en un proceso inteligente y humano. Para ello, las utilities necesitan de una plataforma de gesti\u00f3n comercial unificada que, al integrar datos y procesos cr\u00edticos con tecnolog\u00eda avanzada, pueden desplegar acciones proactivas impulsadas por IA, segmentar clientes vulnerables, flexibilizar la creaci\u00f3n de programas de asistencia y habilitar un ecosistema de recaudo verdaderamente omnicanal. Descubra c\u00f3mo asegurar la salud financiera de su operaci\u00f3n mientras protege la relaci\u00f3n con sus usuarios.   <\/p>\n","protected":false},"author":9,"featured_media":46392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9465],"tags":[],"class_list":["post-46434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-articles-en-emea","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfEs posible recuperar la cartera de manera efectiva sin sacrificar la empat\u00eda? 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