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Gartner® Market Guide for Utility CIS 2025

Telecommunication Companies

Powering the future of telecom: intelligent solutions for a connected world

Empower your business with stronger connectivity, enhanced efficiency, connected customer experiences and future-ready innovation in the evolving telecom industry.

Navigate the fast-changing telecommunications landscape, shaped by rising customer expectations, emerging technologies, and the demand for seamless communication. Enhance efficiency, streamline operations, and elevate customer experiences with intelligent solutions. Stay ahead of the competition by embracing innovation, optimizing costs, and unlocking new growth opportunities. Position your business at the forefront of the industry, delivering smarter, more connected services in an increasingly dynamic market.

Our telecommunications industry insights at a glance

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Reduction in customer service times
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Increase in sales activity
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Increase in fieldwork productivity
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Reduction in operation times for collection
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Decrease in number of accounts in arrears

Transforming telecommunication companies

Elevate customer experience with innovation

Customer expectations in the telecom industry are higher than ever, demanding seamless interactions, instant support, and personalized experiences. To stay ahead, telecom providers must adopt innovative solutions that not only streamline communication but also create frictionless, customer-centric journeys.

By leveraging omnichannel communication, providers can offer seamless interactions across multiple platforms, ensuring customers can engage how and when they prefer. AI-driven chatbots and virtual assistants enhance customer service by providing instant responses, resolving common inquiries, and reducing wait times. Meanwhile, advanced self-service portals and automated online sales functionalities empower customers to manage their accounts, upgrade plans, improving satisfaction while reducing operational costs.

Accelerate time to market with advanced billing

The ability to quickly adapt to new business models and pricing structures is essential for the telecom industry. Traditional systems often require months to develop and implement new commercial plans, slowing down innovation and market responsiveness. 

 Our solution empowers telecom providers to design and launch large-scale commercial plans in just weeks, thanks to its highly flexible configuration and business rule automation. With an intuitive, rules-based billing approach, telecom companies can easily define pricing structures, bundle product, adjust offerings, and create tailored subscription models, without the need for extensive development cycles.  

 This level of agility is critical in today’s competitive landscape, allowing telecom providers to introduce new services for the industry faster, respond to market demands more efficiently, and enhance revenue streams without operational bottlenecks.

Digital transformation with a scalable cloud solution

Legacy systems limit agility and scalability, making it difficult for telecom companies to keep pace with industry advancements. A cloud-based digital transformation strategy enables telecom providers to modernize operations, enhance network performance, and improve data accessibility. By leveraging cloud-native solutions, providers can scale on demand, optimize costs, and ensure business continuity. Our solution empowers companies to be elastic and grow alongside customer needs, adapting seamlessly to market fluctuations.  

 Cloud-based solutions also support new technologies, allowing telecom businesses to stay ahead of market demands while maintaining security, compliance, and operational efficiency. Telecom companies are increasingly seeking solutions that easily integrate with their existing ecosystem. Our cloud-based offering is designed to seamlessly connect with other systems, ensuring a smooth and efficient interconnection process within their operational landscape. 

Seamless multiservice convergence: a unified approach

The future of telecom services lies in convergence integrating multiple lines of business into a single, cohesive ecosystem. As companies move beyond traditional offerings like internet, television, and telephony to embrace innovative services such as 5G connectivity, OTT platforms, streaming services, remote assistance, and VR/AR solutions, they require a comprehensive solution that enables end-to-end management of their entire product portfolio, today and in the future. This holistic approach ensures telecom providers can adapt to evolving market demands while delivering exceptional, future-proof services. 

 Our platform enables utilities to unify operations across all service lines, providing a centralized, real-time view of customer interactions, service activations, billing, and support. This holistic approach for customers allows them to view and manage all their products and services comprehensively, enhancing operational efficiency, reducing redundancies, and simplifying management, ensuring a seamless and uninterrupted experience. 

Intelligent field service automation for faster and smarter operations

Field service operations are a vital part of telecom service delivery. However, inefficient scheduling, manual workflows, and a lack of real-time insights often lead to delays, increased costs, and reduced service quality. To address these challenges, intelligent field service automation leverages AI-driven dispatching, and real-time workforce tracking. These capabilities optimize technician deployment, minimize downtime, and improve coordination between field teams and customer service through intelligent routing, proactive notifications, and real-time updates. 

Additionally, modern platforms enhance operational efficiency by enabling companies to track and manage equipment inventory, oversee third-party operations, and optimize resource allocation. Our solution leverages these tools to help telecom providers streamline workflows, reduce operational costs, increase workforce productivity, and deliver a superior service experience that keeps customers connected without disruptions.  

Our field service capabilities are enhanced with intelligence to manage service bundles and operational exceptions. With the ability to send activation and deactivation commands directly from the field, we significantly reduce inconsistencies, such as active services that remain on the platform after being uninstalled, which could lead to potential fraud. By automatically syncing with the management platform during order fulfillment processes, we ensure fraud prevention and minimize discrepancies, providing a more efficient and secure service. 

The All-in-one Utility CX & Billing Solution

Smartflex is a modern, comprehensive platform designed for telecommunications and subscription services, including over-the-top and other emerging services managed by telecom companies as part of a future-ready service package. It includes four built-in applications: a customer information system, a self-service portal, meter data management, and mobile workforce management. Smartflex’s natively integrated design supports all utility business needs and evolves synchronously, reducing costs and minimizing integration and upgrade efforts. Smartflex enables digital transformation, fosters new business model creation, and simplifies daily operations and customer experience improvements through a rule-based design and predefined workflows. 

Unlock new levels of efficiency, automation, and customer satisfaction with Smartflex. Designed for the evolving telecom industry, our cutting-edge platform helps you optimize operations, reduce costs, and stay ahead of the competition. Elevate your telecom business today.

Join the future of telecom with innovative solutions that keep you connected, agile, and ready for what’s next.