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Gartner® Market Guide for Utility CIS 2025

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AI adoption is widespread across utilities, but measurable returns often remain elusive. Learn how a unified customer operations platform with embedded AI, shared data models, and built-in governance can bridge the gap between AI investment and operational impact across billing, customer service, collections, and field operations.
95% of enterprise AI projects deliver zero ROI, not because of the models, but due to data silos and disconnected architectures. Discover the two structural shifts utilities need.
In the utility industry, technological fragmentation often grows silently until it becomes a cost that is impossible to ignore. Disconnected systems, scattered data, and isolated processes generate hidden costs that directly impact efficiency, customer experience, innovation, and regulatory compliance. Faced with this challenge, our clients have eliminated the fragmentation tax with Smartflex. Today, they operate with a unified platform where processes, data, channels, and artificial intelligence work from a single source of truth to remove silos and move toward smarter, more profitable, and scalable management.
Utility companies are facing the challenge of modernizing their infrastructure and customer-facing operations. Historically, these companies have grown by acquiring isolated tools to solve specific problems, resulting in fragmented architecture. This disconnect goes beyond technical issues to become a strategic obstacle. When information is trapped in disconnected systems, the ability to make real-time, data-driven decisions is lost, creating a gap that undermines the company’s competitiveness in an increasingly digital environment.
In the utility sector, customer experience (CX) has become a primary competitive differentiator. However, a critical disconnect exists between customers who demand seamless interactions and utilities operating under systems that fail to keep pace. This expectation gap is not merely a service challenge; it is an operational red flag.
Have you ever stopped thinking that behind a billing error, there is much more than human failure? Often, it is a professional trapped in a technological labyrinth of disconnected data and tools. For years, the utilities sector has operated in an era of manual tasks, where talent is worn down trying to act as the bridge between disjointed systems. This cycle is broken through a unified platform designed to optimize operations, empower employees with technology, and transform processes into a competitive advantage, enhancing customer satisfaction.

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