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Gartner® Market Guide for Utility CIS 2025

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INSIGHTS

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Utilities face a critical moment in CX evolution: transitioning from reactive service models to proactive, personalized experiences. Smartflex's integrated CX capabilities enable utilities to deliver consistent and anticipatory service across all customer interactions, significantly boosting satisfaction and operational efficiency.
Utilities face mounting pressure: customers expect seamless digital engagement, but legacy systems and organizational inertia hinder progress. As customer digital expectations continue to rise, utilities must confront the root causes behind stagnant satisfaction scores and digital underperformance.
today's customers don't just prefer digital, they demand it. Their expectations, shaped by leading consumer brands, set a high bar for utilities.
Utilities are under pressure from every angle with tighter margins, stricter regulation, and competition, all while customers demand immediate resolution and seamless digital experiences. It’s no surprise that AI has become a strategic priority in almost every boardroom. However, a different reality often emerges: AI stuck in pilots, innovation labs, or isolated chatbots that never integrate into the core of day-to-day operations. Insights are generated, dashboards are built, but billing errors still occur, collections still linger, and field crews still respond to avoidable visits.
Around the world, utility companies are undergoing a historic transformation. The need to adapt to increasingly digital customers, comply with stricter regulations, and harness the potential of disruptive technologies is completely redefining the sector.
Unpaid utility bills and financial challenges are prompting utility companies to enhance their debt collection processes, as outdated approaches are no longer effective or empathetic. Utilities need automation, AI, and customer segmentation to improve collections. Through smart segmentation, automated plans, and proactive outreach, Smartflex helps utilities recover debt while maintaining customer relationships and reducing reliance on disconnection.

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