The need to involve citizens in the care and efficient management of water resources, the growing demand for digital services, and the ongoing adaptation to regulatory changes—aimed at improving responsiveness to the challenges posed by the climate crisis—are reshaping the water business in Spain. Companies that do not accelerate their digital transformation risk losing efficiency, competitiveness, and responsiveness.
Madrid, July. The water sector in Spain is facing structural challenges that demand a determined transformation. On one hand, regulatory compliance is becoming increasingly stringent: the EU Water Framework Directive and the recent 2024 revision of the Urban Wastewater Treatment Directive require companies to achieve higher levels of efficiency, sustainability, and transparency. Added to this is the National Climate Change Adaptation Plan (PNACC), which urges the sector to implement resilience measures against extreme weather events, promote water reuse, and optimize resource usage.
At the same time, citizen expectations are evolving: today’s users demand more digital, personalized, and transparent services, along with greater opportunities to be involved in the efficient management of water resources. However, many companies still operate with fragmented systems, lacking effective integration between commercial management, customer service, and technical monitoring—limiting their operational efficiency and ability to respond to these challenges.
In this context, digital transformation is not just desirable—it is essential. With this vision, Open Intelligence will participate in the Spain Smart Water Summit 2025, to be held in Madrid from September 23 to 25. The event will bring together authorities, companies, and international experts to discuss the present and future of water management.
Open will have a prominent presence at the summit with two key presentations. In the main hall, Felipe Acosta, Vice President of Business Development for Europe, will deliver the talk “Data and Intelligent Platforms.” In his session, he will explore how water companies can leverage advanced technologies to develop data and analytics platforms that integrate technical, operational, and commercial processes into a holistic system—aiming to enhance operational efficiency, commercial accuracy, and responsiveness to evolving customer expectations.
“At Open, we’ve added value to the water sector’s transformation through effective experiences in process integration and by building a unified platform that acts as a single source of truth for commercial operations and strengthens the role of end users as key participants in the digitalization of the water cycle,” Acosta explained.
Complementing this session, Sandro Lotti, Specialized Advisor at Open, will speak in the technical hall with the talk “Technology in Service of Efficiency and Operational Excellence,” focusing on how modern technological tools are transforming the way water utilities manage resources and interact with citizens.
“There are technologies today that help companies reach higher levels of efficiency and build stronger relationships with their customers,” says Lotti. “In our case, we’ve applied artificial intelligence capabilities to turn traditional customer service into proactive digital experiences. We’ve also implemented smart workflows to automate processes and developed intelligent guides that improve workforce productivity, reducing the learning curve by up to 30%. These strategies are already delivering measurable results: up to 30% reduction in field operational costs, 80% improvement in customer service response times, less paper consumption, and more automated, proactive service.”
With its headquarters in the United States and experience serving utilities in 19 countries, Open is a technology partner that understands the sector’s current challenges and supports companies with sustainable, flexible, and scalable solutions.
“We are excited to be part of one of the most important forums in the water sector and to bring our global experience in digital transformation, integrated water cycle management, and strengthening relationships with customers and communities to companies across Europe—especially in Spain. We want companies to see technology as a practical tool to achieve greater efficiency, sustainability, and user engagement, and we’re here to support them on that journey,” concludes Acosta.
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