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Gartner® Market Guide for Utility CIS 2025

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INSIGHTS

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Utilities face mounting pressure: customers expect seamless digital engagement, but legacy systems and organizational inertia hinder progress. As customer digital expectations continue to rise, utilities must confront the root causes behind stagnant satisfaction scores and digital underperformance.
Artificial intelligence (AI) offers utilities a powerful way to innovate and enhance customer value. However, operating within strict regulatory environments requires balancing immediate AI benefits with system stability. The dual innovation strategy addresses this challenge by enabling utilities to quickly implement targeted AI solutions for operational gains, while gradually modernizing legacy systems.
Utilities today navigate a complex landscape shaped by stringent regulations, ambitious sustainability goals, increased market competition, and growing customer expectations for personalized and efficient digital interactions. Traditional Customer Information Systems (CIS) often struggle to meet these demands due to rigid structures and limited adaptability. Smartflex is designed precisely to address these challenges by delivering a flexible, scalable, and customer-focused CIS solution.
As the utility industry evolves into a more digital and smarter ecosystem, modern and cloud-based solutions have become imperative for companies to survive and thrive. To remain competitive, utilities need to ditch outdated legacy customer information systems (CIS) that restrict their ability to adapt to emerging industry requirements and meet ever-changing customer needs. Therefore, adopting modern solutions with the right components and functionalities is essential to keep pace with industry transformation, enhance operational efficiency, improve customer experiences, and drive sustainable business growth.
The journey toward the adoption of artificial intelligence in utilities takes time and requires a clear, strategic approach to achieve meaningful results.
An AI-powered utility is no longer a vision of the future; it’s a competitive reality. These organizations are leveraging artificial intelligence to automate, enhance, and simplify complex processes across the enterprise. Technologies such as machine learning, natural language processing, smart agents, computer vision, and real-time analytics are being deployed to generate insights, improve responsiveness, and enable faster, data-driven decision-making.

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