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Utilities face mounting pressure: customers expect seamless digital engagement, but legacy systems and organizational inertia hinder progress. As customer digital expectations continue to rise, utilities must confront the root causes behind stagnant satisfaction scores and digital underperformance.
today's customers don't just prefer digital, they demand it. Their expectations, shaped by leading consumer brands, set a high bar for utilities.
See how utilities can deliver AI wins now while modernizing CIS in parallel. Our Dual Innovation roadmap maps both paths low risk, faster value with Open Smartflex.
Artificial intelligence (AI) offers utilities a powerful way to innovate and enhance customer value. However, operating within strict regulatory environments requires balancing immediate AI benefits with system stability. The dual innovation strategy addresses this challenge by enabling utilities to quickly implement targeted AI solutions for operational gains, while gradually modernizing legacy systems.
The need to involve citizens in the care and efficient management of water resources, the growing demand for digital services, and the ongoing adaptation to regulatory changes—aimed at improving responsiveness to the challenges posed by the climate crisis—are reshaping the water business in Spain. Companies that do not accelerate their digital transformation risk losing efficiency, competitiveness, and responsiveness.
Artificial Intelligence is no longer a futuristic concept, it's reshaping how utilities operate today.

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