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Gartner® Market Guide for Utility CIS 2025

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INSIGHTS

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Unpaid utility bills and financial challenges are prompting utility companies to enhance their debt collection processes, as outdated approaches are no longer effective or empathetic. Utilities need automation, AI, and customer segmentation to improve collections. Through smart segmentation, automated plans, and proactive outreach, Smartflex helps utilities recover debt while maintaining customer relationships and reducing reliance on disconnection.
Utilities face a critical moment in CX evolution: transitioning from reactive service models to proactive, personalized experiences. Smartflex's integrated CX capabilities enable utilities to deliver consistent and anticipatory service across all customer interactions, significantly boosting satisfaction and operational efficiency.
Utilities face mounting pressure: customers expect seamless digital engagement, but legacy systems and organizational inertia hinder progress. As customer digital expectations continue to rise, utilities must confront the root causes behind stagnant satisfaction scores and digital underperformance.
Artificial intelligence (AI) offers utilities a powerful way to innovate and enhance customer value. However, operating within strict regulatory environments requires balancing immediate AI benefits with system stability. The dual innovation strategy addresses this challenge by enabling utilities to quickly implement targeted AI solutions for operational gains, while gradually modernizing legacy systems.
Utilities today navigate a complex landscape shaped by stringent regulations, ambitious sustainability goals, increased market competition, and growing customer expectations for personalized and efficient digital interactions. Traditional Customer Information Systems (CIS) often struggle to meet these demands due to rigid structures and limited adaptability. Smartflex is designed precisely to address these challenges by delivering a flexible, scalable, and customer-focused CIS solution.
As the utility industry evolves into a more digital and smarter ecosystem, modern and cloud-based solutions have become imperative for companies to survive and thrive. To remain competitive, utilities need to ditch outdated legacy customer information systems (CIS) that restrict their ability to adapt to emerging industry requirements and meet ever-changing customer needs. Therefore, adopting modern solutions with the right components and functionalities is essential to keep pace with industry transformation, enhance operational efficiency, improve customer experiences, and drive sustainable business growth.

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