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Gartner® Market Guide for Utility CIS 2025

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The energy sector is undergoing a deep transition, marked by changes that modify how energy is produced, distributed, and consumed. This creates challenges ranging from the decentralization of power grids to demand growth, which is driven by digitalization and artificial intelligence (AI). With this landscape in mind, a utility's adaptability no longer depends only on physical infrastructure but on the platform that supports all its business and customer management processes.
The energy sector is undergoing a period of accelerated evolution, marked by an adjustment in transition priorities and the increasing demand for renewable resources. This dynamic scenario presents both operational challenges and strategic opportunities for the most innovative utility companies. The key to navigating this environment lies in each company's agility, efficiency, and adaptability.
Around the world, utility companies are undergoing a historic transformation. The need to adapt to increasingly digital customers, comply with stricter regulations, and harness the potential of disruptive technologies is completely redefining the sector.
Utility debt creates a dual crisis: financial strain on utilities and growing hardship for customers. Traditional methods are not working. Utilities need smarter, more empathetic strategies to protect their communities while maintaining their revenue. A customer-centric, data-driven approach like Smartflex can transform the collections process into a smarter, more compassionate system that benefits utilities and the communities they serve.
Unpaid utility bills and financial challenges are prompting utility companies to enhance their debt collection processes, as outdated approaches are no longer effective or empathetic. Utilities need automation, AI, and customer segmentation to improve collections. Through smart segmentation, automated plans, and proactive outreach, Smartflex helps utilities recover debt while maintaining customer relationships and reducing reliance on disconnection.
Utilities face a critical moment in CX evolution: transitioning from reactive service models to proactive, personalized experiences. Smartflex's integrated CX capabilities enable utilities to deliver consistent and anticipatory service across all customer interactions, significantly boosting satisfaction and operational efficiency.

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